AXN Connection
AXN, in its eagerness to increase its large community of viewers in the region and increasingly interact with them, decided to create a competition for all those fans of the hit series LOST, aired by the channel. The contest was simple and in just a few steps, users would be engaged by a trip to Costa Rica plus all expenses paid for winner and 3 companions.

To participate you only had to record a video no longer than three minutes on the theory or hypothesis LOST argument believe that each participant, register at AXN Connection, burning up the tool and send it. Once the most voted video contest winner would travel to a paradisiacal beach in Costa Rica.

Lost
In this case, Wealltv platform became the basis for giving life to the contest, as it was used as a tool to host and distribute each of the videos that contestants rose to the network. Through it, they could not only view the material and vote, but also to exchange comments with other users, forward and share via email, Facebook and post it elsewhere, thus shaping the ultimate form of interactivity and viral content through the web.

The Wealltv video player is also installed on web channels like Canal Sony in their shows Mexico´s Next Top Model and Sony Talk, but also in similar shows such as Chica Lollipop and Webear on Animax.